43K views March 11. Make it POP like Alexa Demie. A MAC Cosmetics and Alexa Demie collab is exactly what we've been dreaming about. View this post on Instagram. A post shared by @alexademie on Nov 29, 2019 at 9:13am PST. Alexa Demie: 'Well, that was MAC—they came to me an had the idea already that it would be for the new eyeshadows. I was really happy about that because I love eyes; eyes and lips are kind of my thing, so I loved that I got to explore all the new eyeshadow colors with them. Shop MAC bestsellers to discover the best lipsticks and most popular makeup that MAC has to offer. Free shipping and returns on all MAC Cosmetics orders.

• Alexa Demie Mac Collection
• Alexa Demie X Mac
• Alexa Demie Mac
• Alexa Demie Euphoria

One of the most popular makeup inspirations on Instagram right now is — hands down — Maddy from HBO's breakout TV show Euphoria. Her plays on winged liner and jeweled eye makeup looks have taken over my Instagram feed and Explore page consistently for the past six months. Just when I think people have had enough, another Maddy recreation pops up.

The actress behind the fierce cat-eyed character, Alexa Demie, is no stranger to pulling inspiration for her makeup from references. Maddy was even based on mood boards Demie put together herself. Since middle school, she's been amassing folders and folders of images from her favorite films, singers, and runway shows. Demie even had private Tumblr accounts that I wish I could scroll through. 'Sometimes, I go into my own little vaults, and I'm like, 'Oh my god, I remember this. I never got to do this. I want to do this now,' she tells me over the phone.

Ironically, Demie's muses aren't exactly modern. Most date back to the nineties and earlier. 'I like to look at stuff that's not happening right now,' the 25-year-old admits. 'Even when I was younger, I never looked at current things. I'm attracted to other eras, to be honest with you.'

The most current reference Demie can pinpoint is showgirl makeup she recently tried based on Christina Aguilera's Moulin Rouge look for the 'Lady Marmalade' music video. But her favorite is from the '60s. 'I'm obsessed with this Mexican singer named Irma Serrano,' Demie says. 'She had the best eyeliners and eye glosses. She was just so fun with her makeup.'

It's almost kismet that Demie's become such a major reference lately. To think she's the one inspiring people to try out bold, experimental makeup for the first time is enough to warm the coldest of hearts. That's not the only dream-like coincidence happening to her right now, though.

Today, Demie is launching an eye makeup collection with MAC called More Than Meets The Eye. The actress basically grew up with MAC. When she was little, her mom worked at one of its stores in Glendale, California. I got to chat with Demie to learn more about how that experience shaped her first-ever makeup collaboration. She also shared some insight on her signature winged liner look.

What is it like to do this collaboration now after all these years of having it in your life?

Alexa Demie: 'It's honestly so exciting because I spent so much time at the MAC store growing up. My mom would bring me in to use me as her model to teach all the other people working there. She'd bring me to all the fun parties, and I have all these pictures of me wearing Viva Glam shirts. I just felt so good at the MAC Store. There's always so much diversity and love and acceptance and just so much fun. Everyone who worked there was in a look. I got so much inspiration from just being there.'

In addition to Viva Glam lipsticks, did you have any other childhood-favorite MAC products?

Alexa Demie: 'The Lipglass. I was so young, so that was the one thing my mom let me play with. Also, the loose pigments in those little, clear baby jars. There was a gorgeous translucent lavender. I remember my mom would show me how to melt it on her finger almost and put it on the eyelid rather than with a brush, and it would just go on so beautifully.'

What was it like shooting your MAC campaign?

Alexa Demie: 'We did a bold eye look, which I loved. Growing up, I wasn't always so bold with my eye shadow. I always just stuck to a clean winged liner. Now, I love playing with different colors I never thought that I would play with, so we wanted to do that in this campaign. I got to work with my makeup artist, Raoul Alejandre, who has been doing all of my looks lately and just kind of became a creative partner. When MAC allowed me to hire him to do the campaign, it was super exciting because we both got really into it and made face charts.'

How'd you get so deep into doing black liner because that's become kind of your signature, right?

Alexa Demie: 'Yeah, I think it's partly growing up in LA. A lot of the girls at my middle school would really like snatch their winged liner. I don't remember the first time I tried it, but I just remember I didn't stop. That was my look. It was the clear, thick lip gloss, super snatched black winged liner, and mascara — nothing else. I still do it quite a lot today, but I've just been exploring other eye products. I've been doing a lot of eyeshadows lately.'

In Euphoria, makeup has such an emotional connection. Was it important for you to understand your makeup so you could fully get into character?

Alexa Demie Mac Collection

Alexa Demie: 'One hundred percent. It couldn't be looks that felt like too far out. I had a very specific vision for Maddy, and Sam, the creator of the show, loves and appreciates makeup. When we had our first dinner with everyone, Sam and I like sat in the corner talking about makeup for, like, 30 minutes. He was totally open and wanted me to bring in my references. So yeah, it's super important that all of my looks felt right. I remember I brought him some of my own gems that I had at home, and we just played. I often would do my own winged liner on set, too, which was super helpful and made me really comfortable because that's my look. Being that hands-on was really, really fun. The entire set is so collaborative.'

What's your personal emotional connection to makeup like?

Alexa Demie: 'It's funny because in my day-to-day life — especially in the mornings — you will not really see me in makeup. It's usually in the evenings. Because I wear it so much for work, I like to keep my face clean during the day. But at night, it's more for me. It's an exciting, playful time for me to sit down in front of my mirror. I have one of those mirrors that light up perfectly and organized all of my makeup like a store. It just brings me so much joy.'

Alexa Demie X Mac

Starting March 2, you can shop the More Than Meets the Eyes collection, complete with intensely metallic liquid eye shadows, a volumizing brow gel, and a revamped powder shadow formula in over 30 hues, on maccosmetics.com. It will officially be available in stores on March 5.

Read more about the makeup on Euphoria:

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After Euphoria Season 1 aired in June 2020, the rest of the summer was filled with maximalist makeup looks. Runways, editorial photoshoots, and YouTube beauty tutorials alike have been filled with looks inspired by the show’s bejeweled faces, glitter, and use of colors. No matter which character inspires your makeup, there’s a new collaboration that’ll pique the interest of all Euphoria lovers. Alexa Demie and MAC are releasing a new makeup collection.“More Than Meets the Eye” is available Tuesday, March 3. The collection includes a new eyebrow gel, as well as new and classic MAC eyeshadows on maccosmetics.com and in MAC stores.

Demie is most known on the show for playing Maddy Perez, the popular, stylish cheerleader, and the actor even had a pretty heavy hand in creating Maddy’s looks — many of them were based on mood boards Demie made herself. “I had a very specific vision for Maddy, and Sam, the creator of the show, loves and appreciates makeup … He was totally open and wanted me to bring in my references,” Demie told Allure.com.

This collab with MAC brought Demie back to her roots in a way; when the actor was growing up, her mom was a MAC makeup artist. “I was going into the MAC store, I think, when I was 10 or 11. She would bring me in and [sometimes] use me as a model, because she would often have to show everyone else that worked there how to do a quick editorial look,” Demie told Nylon.com. “Being in the MAC stores was always like a party for me. Everyone was always in a look, everyone was so loving and supportive of each other.” With such a long-standing relationship between the brand and actor, this collection is truly kismet.

Alexa Demie Mac

While Euphoria Season 2 has already been confirmed, Demie’s kept a pretty tight lip about what’s to come. But, the actor did say fans can likely expect more color for Maddy makeup-wise. Luckily, you can start prepping your new Euphoria looks now with the More Than Meets the Eye collection, featuring two different kinds of eyeshadow in over 40 different shades and more. Check out the line below.

Alexa Demie Euphoria

The Dazzleshadow Extreme eyeshadow ($20, MAC) is an all-new formula made for one-swipe, high-shine, metallic color. The shades vary from black to olive green to orange and are all packed with the sparkle you’d expect from a Euphoria look. The product claims 12-hour wear in all 10 shades.

MAC updated its iconic Revamped Eye Shadow ($17, MAC) to be even more pigment-packed for “More Than Meets the Eye.” It is available in 36 different shades with different finishes and textures, so there’s an eyeshadow for every one of your needs.

Maddy wouldn’t be Maddy if she didn’t always look incredibly sharp, and she could kill someone with the definition of her eyebrow alone. You can achieve the same full, polished look with the new Eye Brows Big Boost Fibre Gel ($23, MAC). The product is even smudge-, water-, and sweat-proof.